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Julie Rains's avatar

You've taken me back a few years ago when I was writing about and researching the new robo-advisors. I had never heard of these "factors" (they hadn't been discovered when I was in business school), but learned of them as one robo-advisor touted its distinction of using index funds + factors. I wondered if this approach would end well. It did not. A couple of years later, no mention of the factors could be found.

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